Japanese gaming company GREE and Ava Labs to develop Web3 games

FinboldNovember 08, 2022

Ava Labs, the company supporting the Avalanche blockchain, announced its partnership with BLDR, the subsidiary of the Japanese internet media and gaming company GREE. The two companies teamed up to help BLDR foray into blockchain gaming and launch the first Web3 game in 2023.
GREE now runs more than a dozen Avalanche validators as part of its broader plans to participate in the Avalanche primary network and gaming Subnets. It also now holds the Avalanche token, AVAX, marking a milestone for a publicly traded company in Japan.
BLRD’s multi-decade history of gaming leadership includes releasing the first ever mobile social game, Fishing Star, in 2007 and highlights such as:
- 30 million active monthly users across its games
- Work with top gaming companies — such as Square Enix, Sega, Konami, and
- Bandai Namco — to publish mobile games that have reached millions of downloads
- Popular IP in mobile gaming and anime, such as One Punch Man
Many have theorized that blockchains and gaming can create new experiences previously unattainable for users. While some games have gained prominence, such as Axie Infinity and Stepn, long-term usage remains unclear. Clearly, Japanese Gaming Giant sees enough potential to embark on this journey together with Ava Labs.